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Global Growth Cube

The Performance Lens Global Growth Cube is a comprehensive asset management market-sizing database that provides granular historical and forward-looking views of asset and revenue pools and net flows by geography, client segment, and product to help you make strategic growth and resource allocation decisions.

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The Global Growth Cube is grounded in the understanding that asset growth, flows, and revenue trends vary greatly across regions and client segments, reflecting fundamental differences in market maturity, industry structure, and regulatory frameworks. To provide deep insights on where to compete and to help asset managers make effective strategic growth, resource allocation, and product decisions, the Global Growth Cube dissects growth and revenue trends into over 4,000 micro-segments.


  • Provides an unbiased and granular source to assess a company’s market share by region/country (44 regions and countries), client segment (9), and product (15 asset classes, 5 product vehicles) to support critical decisions on market entries and exits and overall growth strategy
  • Helps support business strategy and product development by providing granular data critical for identifying product and market opportunities and pinpointing fast-growing product categories in different geographies

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Key features and methodology

  • Integrates and reconciles hundreds of disparate public and private sources including local regulation authorities, industry associations, public company data such as annual reports, and purchased databases
  • Overlays McKinsey’s proprietary Global Asset Management Survey benchmark data to consistently size asset and revenue pools worldwide
  • Incorporates macro-economic regressions and bottom-up views on industry dynamics from McKinsey experts across the globe to shape market forecasts
  • Local office research infrastructure established across the globe to ensure consistent data collection/updates and enable a constant path of refinement as new data becomes available
  • User-friendly online web application for easy search and data download, customizable heatmap visualization charts, and additional mini-models to dive into select asset management market segments

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  • >4K
  • 44
  • 9
  • 15
  • 5
  • 5
  • Global Asset Management Survey

    Industry-leading, annual benchmark survey with unrivaled coverage, data quality, and depth and 16 years of trend data to help you assess operational effectiveness and identify actions to drive growth and profitability. An interactive web application delivers enhanced access to these survey results and McKinsey industry insights

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    Annual economic benchmark survey tailored to the asset mix, cost structure, and key organizational design decisions of insurance general account investment managers

  • Sales Alpha

    Proprietary, regression-based analytic tool that evaluates the effectiveness of sales and marketing efforts - independent of investment performance - to help you improve your resource deployment and distribution coverage